We build the conditions where diverse leaders and organizations perform at their best.
Organizational culture. Inclusive leadership. Built through practice, not programs.
About This Practice
New Sincerity is an organizational culture and inclusive leadership consultancy founded in 2016 by Michael Rolph — AI executive coach, certified diversity trainer, and organizational leader with 25 years across Silicon Valley, the U.S. Foreign Service, and nonprofit leadership. The firm began as a media project celebrating American identity and evolved into a consulting and coaching practice focused on building the conditions where diverse leaders and organizations perform at their best. New Sincerity's work is grounded in the principle that belonging is a leadership discipline — built through daily leadership behavior, not compliance programs. For individual executive coaching and AI leadership development, visit michaelrolph.com.EVOLUTION STORY
The organization we've become reflects what we learned along the way.
New Sincerity was founded in 2016 with a specific ambition: to tell the stories of remarkable Americans whose contributions rarely made it into the mainstream. Scientists, artists, activists, and community builders from every background — documented with care and elevated as the model of ingenuity they were.
Those stories earned an audience and won accolades. More importantly, they taught us something about organizational life that shaped everything that came next. The cultures where people do their best work are not the ones with the best policies. They're the ones where people feel that who they are is an asset rather than a liability — and where leaders create that condition through how they operate, not what they mandate.
New Sincerity became a consulting and coaching practice because that's where the change actually happens. Not in the workshop. In the leadership behavior that either builds candor and trust, or doesn't.
WHAT WE DO
Our work spans three interconnected areas: organizational culture consulting, inclusive leadership development, and executive coaching. We work with leadership teams, HR and people leaders, and individual executives navigating the challenge of building high-trust, high-performance organizations.
Our founder, Michael Rolph — AI executive coach, certified diversity trainer, and leadership advisor — brings 25 years across Silicon Valley, the U.S. Department of State, and organizational leadership to this work. His individual coaching practice, currently focused on AI transformation and senior leadership development, is available at michaelrolph.com.
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Where the work began
In 2016, New Sincerity launched as a culture and identity magazine with a specific ambition: to document the stories of Americans whose contributions rarely made it into the mainstream. The people we featured — among them Hallease Narvaez, Rashad Nimr, and Khloe Thompson — embodied something our research in social science and organizational psychology kept confirming: belonging is not a feeling people manufacture on their own. It's a condition that gets created, or doesn't, by the environments they're in.
That insight shaped the consulting and coaching practice New Sincerity became. The archive below is where it started.
Our Stories
