New Sincerity was launched in 2016 as a digital magazine celebrating American culture and identity. We wrote the untold stories of resilient, powerful, and kind humans from every culture and experience – stories that don’t show up in our feeds.

We redefined heroism, and inspired educators, community leaders, activists and yes, venture capitalists too. We won unlikely allies.

Our stories of beautiful, remarkable Americans like Hallease Narvaez, Rashad Nimr, and Khloe Thompson and many more won accolades as an powerful new model for winning hearts and minds, and an opportunity to expand our impact emerged.

New Sincerity was reborn as a strategy, consulting and coaching firm.

Our experience in VP, CxO and Founder roles help us understand the human, business and organizational challenges and get results. And years working in mental health, HR, training and coaching and academic settings ensure we have the breadth of professional and lived-experience to bring people together (even in the most challenging of circumstances.)