#WeWearWhatWeWant is a Battle Cry in the Fight for Your Right to Feel Sexy

The next time you look in the mirror, Simone Mariposa wants you to see the damn beautiful human being you are—and her mission of self-empowerment is taking off in a big, beautiful way.

Simone Mariposa is starting an army. They wear armor made of shiny lipgloss, thick thighs, and a self-assured disposition.

Call Simone fat and she’ll smile sweetly and respond with something like “That’s right” and “I slay.” Because words can only mean what you let them, and Simone allows no one but herself to define who she is. And she is something brilliant, to say the least.

It started when she saw someone being body-shamed on Twitter and knew it was time to make a paradigm shift. So she created a slogan:#WeWearWhatWeWant. It went viral, and so did she.

Here’s a group of cuties wearing whatever the heck they want in France:


A post shared by Alice Deer (@carnetsdalice) on


Mariposa’s goal? To make a safe space for all plus-size women, to promote their self-confidence. She leads by example––some days she’ll besparkle her skin while wearing nothing but her favorite lingerie, other times she’ll flaunt her unrivaled strut in short-shorts and a striped crop top, letting the warm LA breeze tickle her skin.

Mariposa knows that fat-shaming is literally everywhere. But instead of trying to ignore these derogatory words, she has co-opted them by spinning their meaning into something of her own liking. Being “fat” is no longer a point of embarrassment, but one of celebration.

“The word fat is something that shaped my life and the journey that I have gone through. And it is a part of me. So to have that word on my social media is just to give a better representation of who I am.”

It’s not about promoting an unhealthy lifestyle. No, it’s about loving yourself in all moments of existence. It’s about being present for your challenges and giving yourself a pat on the back when you overcome them.

Your body. Your words. Your rules.

Rise up and share these good words.

Lingerie Brand Naja Beasts

Lingerie Brand Naja is Hitting Patriarchy Where it Hurts – the Bottom Line

Designed, sewn and worn by women, Naja is making lingerie to empower women and save the environment, and it's sexy as Hell.

Naja is an eco-friendly and socially conscious lingerie brand co-founded by Catalina Girald and Golden Globe-winner Gina Rodriguez. We know what you’re thinking—another celeb out to get some good publicity. But here’s the thing, Gina and Catalina want to empower women and build an inclusive business at the same time. And with Naja, they’re actually doing it.

“You don’t have to have any specific body type to wear lingerie or feel sexy as hell in it. All women own it. We want women to understand that outer beauty is not a measure of self-worth; power comes from within,” Gina explains.

Naja’s goal to empower women starts at their garment factory in Catalina’s native Colombia. They primarily employ single mothers or female heads of households, implementing flexible work policies to make it easier for women to balance work and childcare. Using only 5 recycled fabrics that are purchased and digitally printed in LA, water waste is next to none. The costs they save are then put towards school books, lunches, and uniforms for the children of their employees, and healthcare benefits are provided on top of their above market wages. Naja deeply understands the importance of demanding quality, not just in the product you buy, but in the life of the person who made it. We’re calling for greater transparency, sustainability & ethics in the fashion industry!



The inclusivity carries on to consumers, like in their more recent “Nude for All” campaign. Diversity is embraced and differences are celebrated as the traditionally whitewashed “nude” color transforms into 7 different shades to fit every skin tone. The ads star racially and ethnically diverse women with a variety of body types and professional accomplishments.From a soloist for the San Francisco Ballet to a Harvard Business School student, Naja exemplifies women breaking barriers. Gina recognized the power behind her voice and is using it to shine

From a soloist for the San Francisco Ballet to a Harvard Business School student, Naja exemplifies women breaking barriers. Gina recognized the power behind her voice and is using it to shine light on those often overshadowed in mainstream media.

Our voices matter now more than ever as we push for an America that is for all of us. So let’s get behind a brand celebrating the diversity that makes our country so beautiful.

Read our piece on FLAVNT, another all-inclusive fashion company.

Rise Up

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